04 Sep 2014

CDC Foundation / NBTS | Donate Blood. Save Lives.

CDC Foundation / NBTS | Donate Blood. Save Lives.

Tanzania’s blood bank is running empty! People simply do not donate blood or do so only in emergencies.

Using TV, Radio, Point of Sales (in this case, point of donation!), and Print, we created an emotional, engaging campaign to educate people, address misconceptions and get individual Tanzanians to donate blood. We even brought together some of the biggest celebrities to lead the way.

Featured in Ads of the World

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