Private Sector

In 2015, Khanga Rue Media joined the global Omnicom network of companies as TBWA.

We combine local knowledge and insights with international experience. We have diverse, highly versatile Tanzanian team which has worked for a diversity of clients and campaigns, both on the agency side and the client side. We also have more production capacity than other agencies, with our own video and radio studios, allowing us to deliver faster, cheaper, high quality content to our clients. We service some of the most visible brands and corporations in East Africa across a range of sectors from FMCGs to telecoms and pan-African conglomerates.


TBWA is one of the top 10 agencies in the world and is routinely one of the most awarded agencies globally. It was voted the number one agency to watch in 2016 by AdAge. In Africa, the TBWA network consists of 41 agencies in 21 countries and over 1000 employees. As part of the TBWA network, Khanga Rue Media brings to its clients a range of resources that helps us become more than an advertising agency and more of a business solution partner to our clients. This includes training on Disruption, data and research on youth (through Yellowood and HDI), understanding the latest digital marketing trends (through our Digital Arts Network).

Our market is changing rapidly, as is the rest of Africa. We have the local insight and the global resources to ensure that our clients adapt and succeed.