Khanga Rue is the lead advertising agency for AB inBev in Tanzania for their marquee brands: Kilimanjaro Premium Lager, Kilimanjaro Light, Safari Lager, and Konyagi. In addition to leading creative strategy for these brands, we create and execute all advertising content, from traditional media to all digital and social media content. Since 2020, we have revitalized their brands, lifted sales, and retaken market share that had been lost across key sectors.