Unicef - Shuga and Sara

Shuga and Sara

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Sara radio programme was developed in Tanzania to model the Sara Communication Initiative (SCI), a tested child-friendly child-rights communication toolkit using radio as its key media. The pilot programme in Tanzania aims at improving life skills among school children, especially girls’ negotiation and communication skills. It uses an entertainment-based approach which is expected to promote behavioural change and foster social change to strengthen girls’ education. Sara radio uses social modelling of desirable behaviours through stories centred on the main character, a schoolgirl named Sara, to deliver messages to school children aged 10-14 years.Khanga Rue Media has designed many IEC materials for Unicef to supplement various SBCC campaigns, including Shuga & Sara radio programs

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