Covid messaging guide

good company

Covid messaging guide

Challenge

How might we help institutions, communication agencies, and other stakeholders create evidence-based, best-practices campaigns to address vaccine hesitancy?

Outcome

Working together with JnJ’s GPH’s vaccine intelligence unit, we designed and easy-to-use guide to address vaccine hesitancy that can be disseminated across Africa to help governments and institutions create tools and messaging promoting vaccine uptake

Client:
Johnson and Johnson Global Public Health
Location:
USA
First time sex
prEP
Consent
ANIMATED LEARNING VIDEOS

A series featuring fresh, fun and relatable content about the ins and outs of having a safe, healthy sex life.

Peer to peer learning modules
Animated Video tutorials
Video testimonials
PEER TO PEER LEARNING

Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.

Injection
The Pill
Emergency Contraceptives
STORY TELLING
VIDEOS

A library of stories that educate on contraceptive methods that can be used amongst the target audience: Injection, the Pill, IUD, Implants, Emergency Contraceptives and Abstinence

*Actors playing roles for the app

What happens to the body
How condoms work
What to expect with your period
ANIMATED
LEARNING VIDEOS

Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.