Pediatric Covid-19 vaccine RWANDA
Challenge
How might we convince all parents to ensure their kids are vaccinated for Covid-19, either by consenting to their vaccination or taking them a vaccination site?
Outcome
A comprehensive Social and Behavior Change (SBC) campaign to increase uptake of the pediatric COVID-19 vaccine among children aged 5-11 years in Rwanda
The approach
The paediatric COVID-19 vaccine campaign brief was formulated by building upon the ideas generated during the collaborative workshop held in Rwanda in November/December 2022. The purpose of the workshop was to get input from key stakeholders, namely RBC, parents, teachers, nurses and religious leaders, and develop an original campaign idea through a human-centered, collaborative process.
The workshop generated three campaign concepts. These concepts were then pretested to evaluate which resonated most widely with our audience. This concept was then developed into a full campaign consisting of radio, flyers, and videos. The campaign materials were pretested for improvement and refinement.
A series featuring fresh, fun and relatable content about the ins and outs of having a safe, healthy sex life.
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.
VIDEOS
A library of stories that educate on contraceptive methods that can be used amongst the target audience: Injection, the Pill, IUD, Implants, Emergency Contraceptives and Abstinence
*Actors playing roles for the app
LEARNING VIDEOS
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.