Story story Hub
Challenge
How might we inspire Nigerians to value accessible social/digital media, promoting commerce, culture, and content sharing, by highlighting its positive economic and cultural impact?
Outcome
We created the “Story Story Hub”, a multi-media campaign and sub brand showcasing social media's power to empower all Nigerians, from businesses to aspiring talents, making the digital economy relevant to their everyday lives
The approach
Storytelling is a big part of the Nigerian heritage. Through the ages, stories have served as the custodians of our vibrant history. They are vehicles of culture and a compass for future generations. Today, these stories are happening in the digital space where we connect, enjoy, and share our stories with the rest of the world.
We created a feel-good campaign, uniquely Nigerian, that celebrates Nigeria’s place at the pinnacle of African culture while raising awareness of the broad impact that social media has on economic growth, job creation, and cultural expression. The campaign was disseminated across multiple channels, both digital and traditional.
A series featuring fresh, fun and relatable content about the ins and outs of having a safe, healthy sex life.
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.
To watch all content visit Story Story Hub on Facebook (https://www.instagram.com/storystoryhub/), Instagram (https://www.instagram.com/storystoryhub/)
VIDEOS
A library of stories that educate on contraceptive methods that can be used amongst the target audience: Injection, the Pill, IUD, Implants, Emergency Contraceptives and Abstinence
*Actors playing roles for the app
LEARNING VIDEOS
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.