Together for each other
Challenge
How might we nudge South Sudanese men and women to make better health choices by promoting a more gender equal vision for South Sudanese households and communities?
Outcome
Develop an overarching SBC brand concept addressing trust, gender equity, power dynamics, and healthy behaviors. Develop culturally sensitive messaging for inclusivity and empowerment
The approach
The overarching brand should reflect the importance and meaning of providing a level playing field - the idea of “justice and fairness” especially in regard to gender equity and power relations between men and women, health providers and clients, and community leaders and members. The concept will be used as the launchpad for addressing health topics such as safe motherhood, birth spacing, antenatal care, delivery at a health facility, and menstrual hygiene.
The brand should be unifying and flexible – a “big tent” brand – that encourages trust and inspires equitable access and engagement with health services.
A series featuring fresh, fun and relatable content about the ins and outs of having a safe, healthy sex life.
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Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.
VIDEOS
A library of stories that educate on contraceptive methods that can be used amongst the target audience: Injection, the Pill, IUD, Implants, Emergency Contraceptives and Abstinence
*Actors playing roles for the app
LEARNING VIDEOS
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.