We stand with Kenya
Challenge
How might we convince skeptical Kenyans through social and digital channels, that the United States Government, through its actions and activities on the ground, is playing a positive and vital role in alleviating the hunger crisis in Kenya (and the Horn of Africa)?
Outcome
Created a campaign that positions Kenyans in the hero role is central to this campaign. We highlight USAID activities and financial commitments but these are always celebrated because they unlock the Kenyan dynamism that the critical moment requires
The approach
Both authentic and aspirational, we emphasize the modern, high-achieving, and spirited Kenyan. Rather than focus on the areas on need, our campaign will focus on the areas of SUCCESS. Kenyans see their country as a REGIONAL LEADER in INNOVATION and ENTREPRENEURSHIP. They want to see a Kenya solving its own problems, becoming independent, self reliant.
Reflects optimism and potential of the country in executions.
Portrays Kenya as a needed regional leader.
Portrays USAID as an ally who sees the potential of Kenyans and the importance of their success in the face of adversity.
A series featuring fresh, fun and relatable content about the ins and outs of having a safe, healthy sex life.
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.
VIDEOS
A library of stories that educate on contraceptive methods that can be used amongst the target audience: Injection, the Pill, IUD, Implants, Emergency Contraceptives and Abstinence
*Actors playing roles for the app
LEARNING VIDEOS
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.